On April 1, California Governor Jerry Brown issued an executive order that called for a mandatory 25 percent reduction in water use for the entire state. And on April 10, the Coachella Valley Music & Arts Festival commenced—and given the state of their greens, you might not have known a drought was underway.
While Gov. Brown has declared that the state’s campuses, golf courses and cemeteries with large landscaped areas will have to reduce their water consumption, the fields at Coachella were green and lush.
How did they pull it off in the face of massive water restrictions?
Paul Tollett, the chief executive of Goldenvoice (the company who stage both the Coachella and Stagecoach festivals in April), told the New York Times that it was partially because the water needed had already been spilled and that no changes to water consumption were planned for the upcoming Stagecoach Festival, which will happen April 24-26.
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Meanwhile, the State Water Resources Control Board have asked for a 35 percent cut in water use in the Coachella Valley Water District.
“The die is cast for the next two weeks,” Tollett said to the NY Times by way of explanation. “Right after the shows, there are some hard decisions to be made, and we’re ready for them.”