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New Lana Del Rey “Burning Desire” Video Doubles As Jaguar Ad

Pop singer Lana Del Rey gifted fans for Valentine’s Day by releasing a new music video for “Burning Desire,” the iTunes bonus track from her 2012 EP, Paradise.

The video also serves a promotional clip for Jaguar’s F-Type series of sports car, with the British automotive manufacturer announcing the collaboration with Del Rey last year.

“The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity; two values that we believe are shared with Lana in her professional achievements,” stated a company press release regarding the project.

The video portrays the pop singer onstage in an opulent concert hall, wearing an elegant white dress while singing in front of red velvet curtains. The sultry performance shots are interspersed with images of a red F-Type convertible cruising around hairpin curves on a two-lane highway and other found footage, like a woman walking down a city street with a tiger on leash.


Lana Del Rey kicks off an extensive European tour on April 3 in Amneville, France, with dates in Denmark, Germany, Austria, Italy and more through June 10, when she performs in Kiev, Ukraine.

-Scott T. Sterling, CBS Local


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