Paramore Discuss “Post-Apocalyptic” New Video For “Now”
Revived Tennessee rockers Paramore are back with a decided vengeance. Boasting a new line-up featuring Jeremy Davis and Taylor York alongside flame-haired frontwoman Hayley Williams, the three-piece is preparing to launch their fourth studio album, with the self-titled full-length scheduled for release on April 9.
During an exclusive interview with Kevin & Bean, Williams called the making of this new album “really liberating,” and dropped hints of what fans can expect from the highly anticipated official video for the album’s first single, “Now” (the lyric video has already generated more than 800,000 views).
The clip, which was directed by Daniel “Cloud” Campos and shot in Los Angeles, has a “post-apocalyptic, kinda sci-fi” feel, according to Williams. “It was really cool, just very different for us and active.”
Williams also mentioned that the video made her feel like “Leelo,” actress Milla Jovovich’s notorious character from the 1997 science-fiction movie The Fifth Element, or someone from Jovovich’s popular Resident Evil film franchise. The band’s label, Fueled by Ramen, expects to release the video the week of February 11.
Paramour recently announced a string of U.S. tour dates, kicking off in Houston, TX, on April 25th, hitting cities like Los Angeles (May 1), San Francisco (May 4) and Chicago (May 9) before winding up in New York on May 16.
-Scott T. Sterling, CBS Local