While music lovers who had the chance to partake in Coachella Valley Arts and Music Festival in Indio, California last month have barely-faded tans and might still be wearing their wristbands, Goldenvoice/AEG Live are already prepping to make an announcement on Monday morning about the 2013 festival year.
On the Coachella homepage, a mysterious message is emblazoned across a picture of the festival. The message reads “Monday 10am PST in the picture” and “pssssst……. pass it on” underneath. Most likely, Coachella promoters will not be announcing the bands, but probably have the dates on lock down.
Earlier in the year it was announced that Goldenvoice purchased the 280 acres surrounding Coachella’s stages–meaning that the promoters will have a lot more room to play. Essentially, anything within financial and legal reason can happen now. A whole month of Coachella? Unlikely, but possible.
President of AEG Live, Randy Philips, even said in an interview that Goldenvoice and AEG Live could “probably have added two more Coachella weekends.” Tickets for Coachella 2012 sold out almost immediately despite no line-up being announced for the controversial dual weekends.
The Los Angeles Times reports that “Coachella in 2012 drew about 80,000 paying customers per weekend. When passes went on sale last summer, they were priced at $269 (plus service fees), and the non-pre-sale wristbands were priced at $285 (plus service fees). Goldenvoice unveiled its 2012 dates for Coachella last year on May 31.”
If dates for Coachella 2013 are released on Monday, Coachella will be announcing things even earlier this year and, perhaps, are making even more huge changes to the way the festival is run.
–Nadia Noir/CBS Radio Los Angeles