[lastfm link_type=”artist_info”]Black Veil Brides[/lastfm] are a five-piece metal band composed of Andrew “Andy Sixx” Biersack, Ashley Purdy, Jake Pitts, Jinxx, and Christian Coma. They’re the latest prodigy for love/hate discourse, summoning a feverish resurrection of 80’s glam metal, and interlaced with modern day’s screamo. A byproduct of bands like [lastfm link_type=”artist_info”]KISS[/lastfm] and [lastfm link_type=”artist_info”]Motley Crue[/lastfm], but for the next generation of metal fiends and neophytes.
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You may be asking yourself, “What the hell is KROQ thinking covering these ridiculously garbed, make up wearing fools?” Well, as we discovered at last year’s Epicenter, Black Veil Brides are being followed by millions upon millions of rabid goth and emo kids around the world.
Saturday night, I attended the Black Veil Brides free signing and performance recognizing their major label debut, Set The World On Fire, at Hot Topic in Hollywood. I showed up a bit early to converse with their dedicated and impressively decorated fan base, and discover what makes this band stick for so many. I even witnessed one heroic recovery by lead vocalist “Andy Sixx” who broke some ribs after a dive from a balcony went terribly awry.
“Don’t judge a book by its cover.”
“It’s not what’s on the outside that counts, it’s what’s on the inside.”
These are nuggets of knowledge you’ve heard by a parent or teacher since grade school. Sure, they’re trite beyond measure, but the message holds true. [lastfm link_type=”artist_info”]Black Veil Brides[/lastfm] are a band that’s received its share of criticism by the every day Joe Shmo who ask themselves, “Who likes this band?” Well Joe, there are millions, or more appropriately, an army of millions who have attached themselves to these guys.
Black Veil Brides speak for the outcasts. The kids who are picked on for their “unpopular” or “outside the norm” image. When so many detach themselves, and simply point fingers, a band such as this surrogates as respite for their fans. Many of which who arrived at the Hot Topic in Hollywood before dawn for a 5 PM signing. A seventeen-year-old female expressed this outlook, “They stand up for what you believe in no matter what you’ve been called, whether it’s ’emo’ or ‘fag.’ They stand up for people that have been teased, and they sing good music!” It’s the exterior qualities that receive the blunt majority of criticism. The omnipresent black, long hair, and goth-like face decor. Yes, it can be quite shocking, maybe even scary to foreign observers, but these “brothers” and “sisters” feel together, exuding the embrace and positivity that’s lacking at school or home.
Yeah, the smeared face paint, studs, and black nail polish is part of the attraction, but there’s more that’s bringing these kids together. The answer lies within Black Veil Bride’s lyrical content, “Their lyrics really stay with you for a while,” shared one fan. ”Like the song ‘Never Give In.’ I had that song on my i-Pod when I was feeling really, really sh**ty. I heard that song and I was like, wow, that song’s for me. It tells me, never give in. never breakdown. People that are criticizing them are thinking just by face value, just by their look and not listening to their music, not really paying attention to their message.” This type of response was almost universal throughout my conversations with fans. It’s the lyrics, as well as the killer riffs that’s speaks to them. A song like “Knives and Pens” doesn’t have over 26 million views on YouTube just because it sounds cool, it has to be a relatable.
In the middle of “Children Surrender,” the third song of Black Veil Bride’s courtyard performance, lead vocalist “Andy Sixx” broke three ribs after a failed jump from a 15-foot balcony, vocally debilitating him (see the accident here). He was obviously enduring considerable pain, even admitting so when the song concluded. Andy asked his ardent fans to aid him with vocals for the remainder of the show, and it was then I witnessed the essence of camaraderie that one seventeen-year-old male touched on earlier in the evening, “Their fans stick to them no matter what,” he expressed. ”Their fans [pause] we are part of them.” As Andy and the boys have been for these kids so many times before, rebuilding their confidence, character, and self-worth, they were there for him when he needed them most.
Get tickets to see Black Veil Brides at The Van’s Warped Tour 2011 in Pomona Friday, July 1st by clicking here.
Check out BVB’s website for the latest band news and to purchase their new album Set The World On Fire here.
1. Love Isn’t Always Fair
2. All Your Hate
3. Children Surrender
4. Knives And Pins
5. God Bless You
7. Beautiful Remains
8. Fallen Angels