No matter where in his life Trent Reznor has found himself, one thing is certain, he is always one step ahead of the curve.
He’s been up, he’s been down, he’s been to the depths of his own personal hell and back. He has been a poster boy for industrial rock and the typical “rock star gets hooked on drugs” cliché. Trent Reznor has literally lived at least 5 lives before our very eyes, and through them all, the one thing that no one can argue, is that Trent has had his finger on the technological pulse much longer than most of us have even owned a computer of any sort.
He can sense the pulse before it even starts to beat.
Take for example the band he was in 1985 called Exotic Birds. One of his first experiments with music and computers.
WARNING! Please try to look passed the shoulder pads and Flock of Seagulls haircut. It can be very distracting.
Trent Reznor has always been “connected”.
Beyond just using computers to create the almost tangible world of sound that is Nine Inch Nails, Trent has also used technology to brilliantly market and distribute his music, often times free and lately more than ever, digitally. He has embraced the power of the internet in a way that has become synonymous with his success.
Something I love, is a good game of hide-and-go-seek, a game of Cloak and Dagger if you will. I like going on a mission to seek and find and then to put the pieces of a puzzle together. During the era of Year Zero, Trent created an alternate reality game to coincide with the release of the album where fans could find clues on tour merchandise that then led them to some cryptic websites that formed a fictitious society. Along with that, unreleased songs from the album were found on USB drives hidden at NIN concert venues as part of the alternate reality game.
Don’t even get me started on the Lights In the Sky Tour, A.K.A. the “genius on a whole new level” tour. It was an orgasm for your face and mind and eyes and ears. I doubt anything other than a Pink Floyd show on LSD would even compare to this tour: